Sponsorship

Sponsorship- a widely used word in this industry right? But what does it really mean for a sponsor and to a consumer. Everyone is looking for a free handout, but who's really willing to put in the actual work to make sponsorship worth it. We recently posted a listing on pbnation announcing that we were accepting sponsorship requests, as usual we got bombarded. It's great to weed through these because half of the people compile a request in 2-3 minutes, another 10 percent don't fill it out a request right or spell everything right for that matter! SPELLCHECK! The other 30-35 percent are teams that have played 1 or 2 events and are asking for free stuff.

That being said you have about 5-10 percent of all sponsorship emails that are even worth reading through or considering. I just recently read a post similar to this from another clothing company friend in a different industry doing band sponsorships. He made some great points, people wanting to get sponsored say they will offer "exposure" by wearing your stuff. This isn't Nascar, we've had people wear our stuff on TV and our clothing has been "exposed" to millions, and did that really generate a single sale? Who knows maybe, maybe not, most likely not. That being said if your looking to get sponsored lay it out and see if you can offer the company anything that will PROFIT them, they are in business after all. Then ask the question if you were running a company would you sponsor someone like yourself? Remember this money your giving out is your own now?

We sponsor more people then is benefiting us, but our most successful sponsorship case would have to be Greg Siewers. He was originally on the Ironmen when we picked him up, now he's on Aftermath. Greg goes out of his way to push PBRack as a brand, he offers to sell product at events and gets teams and players interested in it and has actually made us sales. He has also come up to Washington and Idaho to host PBRack clinics at minimals costs so we could make a profit. We've been so happy with Greg's performance that we promoted him to Team Manager so that he can help instill this behavior in all our athletes. Remember, sponsorships a 2 way street, it goes both ways.

Take notes kids, and since we talked about Greg check out his website at www.Gsiewers14.com

and if you think our ready to be considered for sponsorship email GregSiewers@pbrack.com